Our Story
The day I planned my life around the nearest loo.
It started so quietly I almost didn’t notice. A little leak when I laughed too hard. Crossing my legs before a sneeze. Then it was skipping the trampoline with my grandchildren, saying no to the long country walk, choosing the aisle seat “just in case.” I’d map every outing around where the nearest toilet was — and I told no one. Not my friends, not my husband, not my GP. It felt too private, too embarrassing, too much like getting old.
I bought the pads. Box after box, month after month — a quiet, endless cost that only ever hid the problem. I tried the apps that nagged me to “squeeze,” and the little devices that were uncomfortable and confusing. Nothing fitted into a real life, and the clinic route meant appointments I couldn’t face talking about.
What I wanted was simple: something gentle I could do at home, privately, in a few minutes, that helped me rebuild the strength I’d lost — without a single awkward conversation. So I worked with women’s-wellness specialists to create exactly that: a comfortable trainer you simply sit on for five minutes a day, in your own front room, on your own terms.
The first time I laughed — really laughed — at a family dinner and didn’t think about it afterwards, I actually cried in the kitchen. Not because of the leak. Because I’d stopped being afraid of it.
That became Pelvitora. I built it for the woman I used to be — the one who thought this was just her secret to carry. It isn’t. And it doesn’t have to be your normal either.
“I didn’t build this to sell a gadget. I built it so women could stop planning their lives around the nearest loo.”
— Sophie Marsden, Founder
[Founder name is a placeholder — please confirm before launch.]
Pelvitora is designed to support pelvic-floor muscle training and everyday confidence. It is not a medical device and is not intended to diagnose, treat or cure any condition.